Sovendus appoints Miguel Arespacochaga as a new Country Manager to strengthen the company’s presence in the Spanish market

Continuing its dynamic internationalisation in Europe, Sovendus welcomes Miguel Arespacochaga as its new Country Manager for Spain.

Sovendus, a leader in checkout and digital marketing services in Europe, proudly announces the appointment of Miguel Arespacochaga as its new Manager for the Spanish market. This strategic move is part of Sovendus’ dynamic growth strategy and continuous international expansion across Europe.

Miguel Arespacochaga joins Sovendus at an important time, as the company has achieved a remarkable 200 percent growth in its Spanish market activities within just the past year. His role as Country Manager is expected to be instrumental in further accelerating this expansion, emphasizing Sovendus’ commitment to strengthening its presence in key European markets and creating digital solutions that resonate with the unique needs of each market environment.

Christian Würst, Managing Director of Sovendus: “Sovendus is still navigating an exciting phase of international expansion, and we are entirely confident in Miguel Arespacochaga’s capability to significantly contribute to Sovendus’ business goals within the Spanish market. We are very pleased to have him at Sovendus and wish him every success in his new role.”


Experienced expert Miguel Arespacochaga takes on Sovendus‘ Spanish market

Miguel Arespacochaga has dedicated two decades to the digital marketing and e-commerce business, specializing in digital and programmatic advertising, as well as Google Shopping strategies and Comparison Shopping Services. His career has spanned various sales roles at renowned companies such as Interpublic Group, Adevinta, and Digital Remedy (formerly CPX Interactive). Then, he moved to Affilinet (now Awin), one of the top 3 affiliation networks in Europe to lead the Spanish unit as Country Manager. He later transitioned to leading the Spanish division of Kelkoo, a globally recognized Comparison Shopping Service. With his extensive experience in areas such as display, video and mobile advertising, real-time bidding, platforms, affiliation, voucher and email marketing, Miguel is a seasoned professional in the digital marketing sphere, particularly in the evolving Spanish market. He is ideally qualified to successfully drive the expansion of Sovendus in the Spanish market together with his team.


About Sovendus

Sovendus is a leading provider of checkout and digital marketing services in Europe. Based in Karlsruhe, Germany, Sovendus GmbH was founded in 2008 and currently employs more than 140 professionals. Every month, Sovendus offers more than 24 million online shoppers attractive benefits and helps them to achieve a positive shopping experience. Through Sovendus’ intelligent e-commerce marketing solutions, the 1,900 Sovendus partners benefit from new customers, additional sales, direct revenues, high-quality newsletter addresses and an optimised conversion rate.

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