Affiliprint and Sovendus expand their European networks with the acquisition of Northway and Boomerang

In a joint transaction, Affiliprint and Sovendus acquire the Northway business to strengthen their footprint in the Nordics.

Affiliprint takes over Northway’s Insert Marketing activities, which will be integrated with the international network of Affiliprint. Thereby, the Stockholm-based Northway Media AB will become part of the Linehub Collective.

Sovendus, Europe’s leading Shop Network, acquires “BOOMERANG by Northway”, the affiliate marketplace for e-retailers and digital businesses. The combined network helps leading online shops and brands in the Nordics to find new customers, generate additional transactions and increase revenues. Sovendus AB is also based in Stockholm.

Both Affiliprint and Sovendus will continue to work with Fredrik Lexmon and Jonas Palmqvist, the entrepreneurs who founded Northway.

“E‑Commerce markets in the Nordics have always been very advanced, with wide adoption by consumers and strong national and international shops and brands – a perfect environment in which the technology and the Network of Sovendus can add value for its partners.” (Oliver Stoll, founder and CEO of Sovendus)

“Our shared ambitions to service clients on a full international scale and the successful insert cooperation with Northway in the past have led us to this acquisition.” (Ron Thomassen, Managing Director of Affiliprint)

“Helping e-commerce businesses grow in the Nordics and beyond has always been our passion. We are excited to join forces with Sovendus and Affiliprint and look forward to introducing new and proven technologies to our long-standing partners.” (Fredrik Lexmon, founder of Northway and BOOMERANG by Northway)

“The shared ambitions and strategic synergies between Linehub and Sovendus as well as the successful cooperation in Belgium and the Netherlands have led us to enter the Nordics market together with the founders of Northway. We see this acquisition as a tremendous opportunity to both strengthen the cooperation and offer clients new and state-of-the-art customer acquisition solutions.” (Marko Dobroschelski, CEO of Linehub)


About Sovendus

Founded in 2008, Sovendus has been a pioneer in helping e-commerce businesses to broaden their customer base, increase sales and generate leads and additional revenues. Over 1,000 online shops in 10 countries profit from being part of Europe’s premier Shop Network.,


About Affiliprint

Affiliprint distributes inserts, giftcards and product samples through web shops, magazines and newspapers. Brands can reach prospects at that positive moment of unpacking a parcel or reading their favourite publication. Any place, any time. Since 2011 active on an international level reaching 148 million households in more than 32 countries.

Contact: ron.thomassen[at], +31 36 376 71659

About Linehub

Linehub is the family brand of fresh and inventive marketing agencies. We see our clients as allies. Together we explore new opportunities, develop campaigns that work and create true value.
Finding it origins in 2000, Linehub consists of Affiliprint, Conversive, Daisycon and a close cooperation with Sovendus in the Netherlands and Belgium. In 2019 Linehub entered the Scandinavian market with the Daisycon network via the acquisition of the NetBooster Affiliate Network from Artefact. Linehub offers global services with 8 international offices.

Contact: m.dobroschelski[at], +31 36 348 3770